HomeVolt · Solar, battery & EV · Staffordshire

Three design directions,
and the decisions underneath them

Each direction below is a working page, not a picture. Type a postcode, drag the house size, watch the estimate move. The point of showing three is not to pick a colour — it is to pick a position against the national installers.

Work in progress · Not client-approved · 12 Aug 2026

What all three do the same

These three things came out of reading Sunsave, The Eco Experts and Otovo end to end. They are settled regardless of which direction wins — so they are built into every preview below rather than argued for separately.

The estimator is the hero

Every national competitor opens with a tool, not a phone number — Otovo with a single postcode field, Sunsave with “Calculate savings”. The current mockups bury the calculator in a card halfway down the homepage.

Source: otovo.co.uk, sunsave.energy

Financing is a first-class story

Sunsave leads on “£0 upfront” and “Don’t wait for payback”. The sitemap has a Finance page; the designs have no financing story anywhere. This is the largest single gap against the nationals.

Source: sunsave.energy

Accreditation sits in the fold

MCS, Which? and EPVS badges appear above the fold on all three competitors. MCS registration is in progress, so every direction carries the slot — visibly marked pending until it lands.

Shown as a pending chip, not a claim
01

Instrument

The brand is the tool. If the estimator is what people came for, stop dressing it as a form and build the whole site as a readout — tabular figures, hairline grid, a generation curve. Sells competence to the homeowner who is already comparing numbers on a spreadsheet.

homevolt.co.uk

Find out what your roof
is actually worth.

Sixty seconds, no salesperson. We size the system against your roof and your electricity use, then show you the working.

System size
4.0
Panels
9
Est. generation
3,600
Annual saving
—
Needs HomeVolt’s real figures

Sizing is indicative · Saving figures pending

MCS · registration in progress In-house install team Staffordshire & West Midlands

Spread it, or own it outright.

Both routes priced side by side, with the payback maths shown rather than summarised.

Why this could win

It is the only direction that looks nothing like a solar company. Every competitor is blue-and-green with a dusk photo of a house; this looks like an energy monitor, which is the thing the customer will actually own afterwards.

Risk: cold. Three electricians from Burntwood is a warm, local story, and this direction tells none of it. Needs the team page to work hard.

Palette

Instrument black · panel · generation teal · voltage amber

Type & cost

  • Grotesque headline, tight tracking
  • Monospace for every figure and label
  • Tabular numerals throughout
  • Cheapest to build — needs almost no photography
02

Daylight

Build the identity out of the sun’s arc rather than the colour green. The page is lit by time of day — dawn amber at the top, deep indigo at the footer — and the generation curve becomes the recurring structural device instead of decoration.

homevolt.co.uk

Your roof already gets
the sun. Use it.

Solar, battery storage and EV charging designed around your house — how it faces, how it is shaded, and when your household actually uses power.

System size
4.0
kW
Panels
9
Est. generation
3,600
kWh/yr
Annual saving
—
Needs HomeVolt’s real figures

Sizing is indicative · Saving figures pending

MCS · registration in progress In-house install team Staffordshire & West Midlands

Nothing upfront, if that suits you better.

Buy outright or spread the cost — we show both, with the payback period for each.

Why this could win

It is warm without being soft, and it is specifically solar rather than generically eco. The arc gives the site a structural signature that survives into the guides and the area pages, which is where most of the traffic will land.

Risk: the most dependent on real photography. With stock it will look like every other installer; with good install photos it will look like the best one.

Palette

Dawn · midday · noon white · dusk · deep night

Type & cost

  • Serif italic display, set large
  • Neutral humanist sans for body
  • Arc as divider between every band
  • Mid cost — needs a photography day
03

The Trade

Refuse the tech-company look entirely. This is three qualified electricians from Staffordshire, and the design says so — hi-vis yellow and black, spec-plate typography, heavy rules. Positioned directly against the national platforms rather than imitating them.

homevolt.co.uk

We’re the ones
on your roof.

No call centre, no subcontractors, no national franchise. The team that surveys your house is the team that installs it and the team that comes back.

System
4.0
kW
Panels
9
Generation
3,600
kWh
Saving
—
Needs HomeVolt’s real figures

Sizing is indicative · Saving figures pending

MCS · registration in progress In-house install team Staffordshire & West Midlands

Pay outright or spread it.

Both options on the table from the first conversation. No pressure, no closing script.

Why this could win

Every solar site in the UK is blue and green. Hi-vis and black is the actual visual language of the electrical trade and nobody in the category is using it. It also makes a virtue of being small, which is the one thing the nationals cannot copy.

Risk: reads “builder” rather than “premium”. On a £6–10k purchase some homeowners read polish as reassurance, and this deliberately trades that away.

Palette

Hi-vis · true black · paper · two working greys

Type & cost

  • Heavy condensed uppercase headlines
  • Serif body — the trade-document counterweight
  • Thick rules, zero corner radius
  • Cheap to build, and forgiving of phone photography

What we need from Matt before any of this gets built

Two of these are blockers, not nice-to-haves. The estimator’s fourth tile is empty in all three previews for exactly this reason — we will not put a savings figure on a real trader’s website that the trader has not given us.

  1. Savings and pricing figures. Real ones, or the range he is willing to stand behind. Until then the tile stays blank.
  2. Accreditation status and dates. MCS is in progress — we need the expected date, plus whether NAPIT, RECC or TrustMark are also coming.
  3. The experience claim. The mockups said “50+ years combined”. If that is true it is a strong line; if it came from ChatGPT it has to go.
  4. Photography. Even phone shots of finished installs. Direction 02 depends on it; 01 and 03 survive without it.
  5. Is the name settled? Everything here assumes HomeVolt, and the domain should be bought before we design further into it.

Pick a direction and the SiteBuddy pipeline builds the launch set against it — the eight pages already generate end to end, so the design decision is the only thing standing between here and a clickable site.